Ideally, when visiting any country for the first time you’d have an English speaking local in the car giving you interesting tidbits of information about the areas you’re visiting from an ‘insiders’ point of view.
However that isn’t always possible. And come 2010 there are going to be plenty of first time visitors to our beautiful country driving around in their
hired cars unsure of where they’re going, what they’re seeing and who may well leave at the end of the month not much the wiser about
South Africa than they were on arrival.
Enter
Tourism Radio. The local in your car who doesn’t take up space, require feeding or toilet stops, and who talks or keeps quiet at the touch of a button.
International visitors in the
Western Cape will be able to tune in to this unique, location-based radio station while exploring the province for both
education and entertainment.
Using GPS technology, Tourism Radio will be able to feed listeners information on the areas they’re driving through – from just R59 a day arranged when they hire their vehicle.
The radio station will be found at 91.4 FM in cars fitted with a special device. Listeners will be able to find out about the history and culture of the places they’re passing through as well as updated events and things to do nearby.
Fun extras such as local slang, quizzes and plenty of
South African music will keep the whole family entertained. And during the
2010 FIFA World Cup, there will be an extra focus on soccer – matches and results included.
