In an effort to combat childhood obesity and recreate a sense of community through outdoor play, these SA companies are upgrading Johannesburg's playparks - at no small cost.

From the Ambient Media Website:

 

South Africa is renowned for its moderate climate, sunny blue skies and great outdoors, and a great number of families turn to city parks to meet their outdoor recreational needs. To compliment their park experience, Simba, as part of its Ready Stead Go initiative, has undertaken a mammoth task to revamp the playgrounds of four of Johannesburg’s flagship parks.  

Thuli Fihla, Marketing Manager at Simba explains, “Our company has invested hundreds of thousands of rands into the Play Parks initiative, essentially revamping these areas to allow Gauteng’s residents and children to re-connect at a community level. To arrange the logistics, equipment and coordination, Simba has partnered with Primedia Unlimited subsidiary Wideopen Platform.”

 

Wideopen Platform has custom designed and outsourced the quality, safe, kiddies playgrounds at the targeted sites Zoo Lake, Thokoza Park, Joubert Park and Delta Park, offering safe entertainment in secure spaces.

 (Read more)

 

The first of these revamped parks has already open to the younger members of the public. Photographer Axel Bührmann submitted this fun slideshow of images which capture the spirit of the park and the enjoyment of the little people.