The ICC contracted the team to create a brand identity for the 2010 event which reflected both the youthful energy and charisma of the host country and the ICC’s brand objectives for the biennial event.
The new brand positioning which would have been seen by millions of fans worldwide over the past 1 ½ weeks, especially on television, would certainly have made a striking impression.
The now familiar Twenty20 logo and visuals are the final result of HKLM’s strategic interpretation to convey everything that the brand stands for - heritage, flair, celebration and national glory. This was creatively delivered via gritty, graffiti style visuals that reflect the demographics of the target audience and the culture of the Caribbean.
